When General Motors replaced Johan de Nysschen with Cadillac’s new boss, Steve Carlisle, many people speculated that Cadillac might be moving out of New York City and return to its original home in Detroit. Well, it looks like that just isn’t the case – Cadillac is staying in the Big Apple.
Carlisle recently confirmed that Cadillac headquarters will not be leaving its current location. In fact, GM’s executives and analysts all agree that New York remains the perfect place for Cadillac to remain. Carlisle even went as far as to say that he will commute to Detroit or any other location as needed to ensure that Cadillac is a top-selling luxury brand.
“It’s 100 percent that we’re staying here, that was never a question,” said Andrew Lipman, Cadillac spokesman in New York. He went on to state, “New York made sense because it’s the epicenter of where luxury trends are made.”
Currently, the brand’s New York office, called Cadillac House, works as a hub of these trends. Not only does it have a coffee house and display cars throughout its lobby, but it also holds events. For instance, its partnership with the Council of Fashion Designers of America allows a different fashion designer to curate the building’s event space every three months and hold events there.
Despite its New York location, Cadillac’s vehicles will continue to be designed and engineered in the Detroit area. We here at Trent Cadillac wouldn’t have it any other way.